I’ve been bleaching my hair since I was 14. I’m naturally a mousy blonde, but I’ve always loved the look of white/platinum blonde hair. I don’t always do my hair myself. Recently, I actually did my hair for the first time in over a year. However, I used to do it myself consistently for about five years. Naturally, over the years I’ve learned what works best for my hair through trial and error. I’ve used most bleach kits and blonde hair dyes that you can buy at your local drugstore. I have also used quite a few bleach powders and developers which are used in many hair salons and are also used by my hairdresser. Today, I want to introduce you to the best drugstore hair bleach and a few other products that help me achieve white/platinum blonde hair at home.

bleach London

Bleach London Total Bleach £8

The best bleach kit from the drugstore is hands down by Bleach London. I decided to try this about two years ago after seeing PlatinumBl0nde’s video on how she gets her hair white/platinum blonde (you can watch her video here). Since most of my hair is already bleached, I only bleach my roots. If you bleach your hair more than once it will become very brittle and will break off. Trust me, you don’t want that.

white/platinum blonde hair

I’m quite lazy, so for the past 2 years I’ve been leaving my roots to grow out for at least two to three months before I bleach them. I used to bleach them every month as I hated the ‘root’ look, but I don’t mind it so much anymore. Not only that, but my hair stays in a much better condition when I bleach it every two to three months.

Bleach London is actually the only bleach on the high street that lifts my roots to white/platinum blonde. I won’t lie, when my roots are longer than 3cm the bleach does leave some yellow tones in my hair. However, that’s because the heat from my scalp struggles to reach the longer regrowth. Our scalps actually generate heat which helps the bleach oxidise better. Usually, the heat only helps to lift the hair to a white colour for the first half an inch (1.3cm) Thus, Bleach London actually suggest bleaching your roots every 4-6 weeks.

What does the kit include?

The bleach kit comes with an 80ml bottle of peroxide (developing lotion), 2x25g sachets of bleaching powder, 1 50ml conditioning repair mask, 1 tint brush, 1 mixing bowl and 1 pair of gloves.

bleach London total bleach kit

How I bleach my roots to achieve white/platinum blonde hair?

Step 1:

The first step I take is mix the bleach powder with the peroxide (developing lotion). I find that the little mixing bowl that comes with the kit is slightly too small which makes the mixing uncomfortable for me, so I normally use a plastic bowl or a lunch box that’s slightly bigger.

Step 2:

Next I part my hair in a centre parting. You can also section your hair into quadrants. When I first started bleaching my hair at home I used to section my hair into really small parts as it helped to manage the hair better, but now I just do whatever is quicker.

Step 3:

Thereafter, I start applying the bleach with a tint brush. I have purchased a slightly bigger tint brush than the one that comes in the kit as it helps me to work the bleach quicker. The brush that comes in the kit is perfectly fine, I’ve used it a couple of times. I just bought a bigger brush because I used to do my roots myself quite often and I want the application process to be super quick to get the best results. I do try to make sure I don’t apply the bleach on already bleached hair to avoid more damage. Normally, I also use a small comb to make a new parting after I’ve applied the bleach and brush the covered hair to one side so I can apply the bleach on the new parting. Then I just repeat the same process until I’ve covered all of my roots.

Step 4:

Once I’ve applied the bleach, I clip all of my hair on top of my head, put on a plastic shower cap and wrap my hair in a towel. This helps to generate even more heat from my scalp and move the bleach further.

Then I (sometimes) move onto the toner.

Bleach London White Toner £8

I have to admit, I’ve only tried this particular toner once. I wouldn’t necesserily say it’s an important step unless your hair turns out really yellow. Since my hair lifts quite well, I can normally just wash it with purple shampoo to get rid of yellow patches. I will definitely repurchase this for those really desperate times when my hair turns out really bad as it really did help to get rid of some really yellow patches I had in my hair. However, unless you find that your hair just won’t get rid of yellow tones this is a waste of money, time and the condition of your hair.

bleach London white toner

Bleach London Silver Shampoo £6.50

I absolutely love this purple shampoo when I want to achieve really white/platinum blonde hair. I have tried quite a few purple/silver shampoos, but they either don’t do anything or they leave my hair with a slight purple tint. Don’t get me wrong, I love that purple tint. I actually used to wash my hair all the time with another purple shampoo to have purple toned hair and everyone, including myself loved my hair. However, sometimes I just want plain white hair, so this is what I use. I use quite a bit of this and I coat my hair in it, let it sink in for a few minutes, then I lather it up and rinse it out. I always follow with a good conditioner or a mask to condition my hair as purple/silver shampoo is very drying for the hair.

Bleach London Reincarnation Mask

This mask comes with both the Total Bleach kit and the White Toner kit. I’ve used this quite a few times and it’s pretty good. I’m not over the moon with it, but I can’t say it’s a bad product. I normally just use it because it’s there, but because I normally use other repairing treatments, this doesn’t wow me. It does leave my hair really soft, smooth and shiny. It smells pretty good too.

white/platinum blonde hair

Things to consider:

  • My hair is naturally a mousy blonde shade. It’s also very fine. Even though I have a lot of hair, the texture and my natural hair colour allow my hair to lift much better than the average person. If your hair is darker than mine, or is very thick, you might not achieve the same results with this bleach.
  • If it’s your first time using hair bleach, do a patch test behind your ear to see if you don’t react badly to the bleach. This is very important, because you can end up with no hair if you have an allergic reaction.
  • Bleached white/platinum hair requires a lot of aftercare as bleach does a lot of damage to your hair. You will need to purchase a few treatments and good shampoo and conditioner. For example, I recently used TIGI’s Dumb Blonde Tween set which helped me to get my hair into a better condition.

I hope this post was somewhat useful to you. If you have any questions, please comment them down below.

P.S. This post is not sponsored, nor these products were sent to me. I purchased all of them myself (some multiple times) and I really do love them. My mission when it comes to this blog is to help people feel better, look better and live better. Therefore, I’m just sharing what works for me in hopes that it will also work for others.





  1. August 16, 2017 / 9:36 am

    Girl your hair is gorgeous, can we swap haha! I always associate bleaching with really damaged hair, so it’s nice to know that you can bleach your hair and still look after it. Great post xx

    Hannah | luxuryblush

    • agnesehadebe
      August 16, 2017 / 12:45 pm

      Thank you so much lovely <3 Many people do, but it's not true, well it does damage your hair but if you look after it, it can still be quite healthy. I've gone through phases where I didn't look after my hair and it completely snapped off and it was almost impossible to grow, but with good products and patience I've managed to keep it in the best condition possible <3

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